- Conservation status
- In serious trouble
The English common name of this bird is believed to come from their high-pitched zit tzit whistle. With a curved bill and long tongue built for reaching deep into flowers, they’re nimble nectar‑nibblers. To give them a boost, conservationists sometimes add nectar feeders and artificial nest boxes to the forest.
Campaign Manager
JB Hi-Fi
JB Hi-Fi is proud to support the hihi stitchbird in Forest & Bird’s 2026 Bird of the Year election!
Forest & Bird is one of our five Helping Hands charity partners and plays a vital role in protecting Aotearoa New Zealand’s unique wildlife.
We’re excited to champion this remarkable native bird. With its striking black, white and yellow colouring, the hihi is a natural fit for the JB family.
Through our stores, online channels, and passionate team members, we’re backing the hihi all the way to victory.
We’ll also be raising money for Forest & Bird throughout the campaign, so visit your local JB Hi-Fi store to donate and don’t forget to vote for the hihi!
#birdoftheyear2026 #jbhihi #jbforestandbird
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